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| Source: http://hicksvillecomics.com/1752 |
To take a page from +Charles Akins (http://dyverscampaign.blogspot.com/), I'm going to post my stats from Raging Owlbear and relate some things I appear to have done right and wrong.
Sometime during December 30th, I crossed 50,000 pageviews for the 8 months the blog was active. I'm not a huge fish in the rpg blog pond, but I think I've done pretty well for my freshman year.
Some general trends I observed:
1) Articles on industry news tended to do well. My opinion pieces about about D&D Basic and Codename: Morningstar announcements did fairly well even in the early days before I had many followers. I don't intend to be a rpg "news" blog, but it helps to keep on top of what was going on to stay relevant to the audience, given the high interest in D&D 5th Edition.
Month
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Pageviews
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May
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1020
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June
|
8729
|
July
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6105
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August
|
5393
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September
|
3378
|
October
|
9814
|
November
|
8545
|
December
|
7306
|
3) When I post, it's better to promote the articles in phases to different G+ communities over the course of several days as opposed to spamming all the role-playing groups at once. People who may have missed the posts on one day might spot them on a different day. This also makes the blog turn views consistently rather than in spikes.
4) Regular posting is critical. Even if I can't post more than once a week, I need to post at least once each week, if not twice, to help keep readership growing.
September got very busy for me and the blog numbers took a dive. Though I posted 4 articles, one of them wasn't until the last day of the month, so did not contribute much to the totals. October went really well as I posted some very well received articles and had 2 things to promote each week on social media. I wasn't able to keep up the posting schedule in November, but the quality of the primer articles really helped keep the readership high.
5) I prefer long-form articles. Many bloggers will post very short 2 to 3 paragraph posts in order to post more often. My articles are a bit more magazine-like in scope. This often takes more effort on my part, and there is a danger that the "wall of text" effect may lose some readers. I may need to adjust my style to better fit my free time.
6) I don't make much in the way of advertising, but I did make about $25 this year in Amazon referrals (mostly from friends and family), which was enough to buy me a gaming accessory. This is not something that you do to make money. ;)
Top 10 Owlbear Articles
4575
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2073
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2038
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1733
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1300
|
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1289
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1254
|
|
1038
|
|
981
|
|
914
|
Nothing too surprising about the above, except for the #1 entry. It was a post that was a quick observation on the numbers, not an in-depth analysis, but it set off a bit of a tiff in the ENworld forums... mostly because I used the word "efficacy" instead of "progression" in an off-the-cuff sentence (I thought the context was more than obvious). I don't even consider that post one of my best (quite the contrary), but I guess I'm glad it gave a good amount of attention to my blog. I rather do like #2 article, but I am disappointed that it's follow up post didn't make this list (it was close, but not quite). I guess a lot of people like Bards, too.
Thanks to all of my readers for an excellent freshman year. I hope I will continue to find the time to keep the articles informative and entertaining, and perhaps I will make enough from Amazon in 2015 to buy an entire board game! ;)
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